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Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany-german-


Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Case studies

Uses of research for decision making in the social-political sphere (German)

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere-german-


Research papers

Survey research findings as a basis for court rulings concerning unfair competition (German)

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Wilhelm Schwarzenauer
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Schwarzenauer, W. (1977a, June 15). Survey research findings as a basis for court rulings concerning unfair competition (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-research-findings-as-a-basis-for-court-rulings-concerning-unfair-competition-german-


Research papers

Market mechanics 2 (German)

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-mechanics-2-german-


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research papers

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-